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Making sure the name, branding and packaging designs are legal and secure: Just like the big brands, startups need to protect their intellectual property. It’s what makes them unique, and being able to prevent others from copying them keeps them unique. Doing a trademark search is a good first step where names, logos and the shape of packaging are concerned. It’s also worth researching variations of your name to see what else comes up. If you’ve already spotted another brand in the same industry using a similar or identical name, now is a good time to consider an alternative as this can lead to confusion later. When it comes to images, if you’re going to use a stock photo make sure you get the right licence, and keep a copy of it. Also, you need to make sure your designers transfer over the rights to use your intellectual property.
The market is dynamic and changing fast as new opportunities emerge. We at Nilojit GuhAdvisory can help your company adapt to this change and take advantage of this ever-changing situation. Many businesses suffer due to improper planning despite having the best consumer offerings. With our deep understanding of the complexities of business environment, we could help you to turn around your business performance when it passes through a tough time. We can help you create a progressive strategy that would transform your organization under challenging circumstances. Our experts will focus on your strength and address weaknesses to bring in the changes which will take your business to the growth path. Discover even more info on nilojitguhadvisory.com.
Zomato was started in 2008 by Pankaj Chaddah and Deepinder Goyal, headquarters located in Gurgaon (Haryana). It is a multinational restaurant discovery website and an online food ordering app available in 10 different languages. Zomato is the first food tech unicorn in India that connects customers, restaurant partners, and delivery partners to fulfill their multiple needs. Customers use this app to search and discover nearby restaurants, online ordering, table reservations. They provide industry-based marketing tools to restaurant partners to acquire more customers and also transparent job opportunities to delivery partners. It is focused on offering better food for more people before dining out. The company has received funding of over USD 600 M from investors.
Business Concept: A business idea is a vital tool for success. The startup concept should have a proper plan and researched before you launch it. Knowing business administration can help you craft the program on your own, but if not, you may want to hire a business administrator to execute your plan. Your concept must add Your plan to serve; Your investigation amount; Your expected profit in business. It’s always better to have mistakes side of conservatism and aim to break it. List out the financial details of your concept that needs to be unique to withdraw the interest with the help of food product development companies.