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The best place to steal borrow ideas? Your competition! Check out what’s already out there, what works well with your audience and what you should avoid. While stalking those other businesses, think about what makes them different from you and how you can emphasise these differences in your logo design. Be sure to clearly set yourself apart from your competition. If all the other businesses in your industry are going monochrome, maybe you should opt for some color to stand out. If everyone else is traditional, maybe a fun and modern logo will attract attention. Find extra information at logo animation. People are more attached to companies with a brand than companies that doesn’t. Brands create a bond filled with good memories and good times, and customers will never forget it. That connection can’t be strategized; it just happens. A good branding will create customer loyalty. Loyal customers will continue to support you in good and bad times. They will spread a positive message to people they know. Their influence will introduce new people to your company.
It’s also good to think about how you’re going to promote yourself when creating a logo. If you’re going to be doing a lot of networking, create a logo that looks good on business cards. This coral logo from Bird View Photography is arranged in a horizontal manner, and would look great on a card. Monochromatic doesn’t always mean black and white! Sometimes black and white can seem harsh on our eyes, especially if we’re trying to create a feeling of zen. You can use various shades of the same color to create subtle contrasts within your logo. By using various shades of pink, Serenity have created a logo that is very calming – much like their spa must be. If you’ve been searching for the answer to, “what is good design?” well now you know.
After you’ve chosen a brand name you are happy with, which meets all of the requirements that a brand name should have (see ‘What’s in a brand name?’) it’s time to create a logo. A logo is a group of letters and or symbols used in a consistent and unique way to identify a company, product or service. Slightly ahead of the brand name, the logo is the most prominent and stable element of marketing, and should be designed carefully to fully reflect the branding of your product or service. For this post, lets assume you are a small business, with no design capabilities and are contracting out the logo design to a designer or crowdsourcing your logo. Even though the designer may being doing all of the work, understanding the 5 key aspects of logo design will help you choose the logo that will help you develop a durable brand identity for your company, product or service.
Every few years or so, some new fads come along in logo design. I personally love to study design trends and you might even find me suggesting jumping onto a few bandwagons to keep up with the times, but with logos, I just hate it when a bunch of designers use the same idea over and over. Should you know about the latest logo design trends and understand what’s good and bad about them? Absolutely. Should you follow them to the letter? Absolutely not. The basic archetype above is being used again and again in logo design right now and it’s getting old fast. Why not use a design that you actually thought up yourself rather than ripping off what everyone else is doing? We have an entire article dedicated to showcasing logo design clichés, be sure to check it out to make sure you’re not guilty of uninspired logo design. See additional information at https://www.intromaker.net/.